How to Start A Real Estate Brokerage: 5 Steps to A Successful Launch

You should also be sure to check the zoning laws in the area to make sure that the type of business you want to open is allowed. Take your career to the next level by becoming a real estate broker. Know that you’re among the small group of entrepreneurs daring and financially strong enough to undertake such an accomplishment.

  • Another notable insurance policy that many businesses need is Workers’ Compensation Insurance.
  • You may have the most exceptional products and services, but if your prospective clients struggle to access you, you won’t make much revenue.
  • Remember that lead generation is an ongoing process, and not all strategies will yield immediate results.
  • Figuring out how to start a real estate brokerage from the ground up can be daunting, but it is completely possible with the appropriate research and preparation.

Google Ads is one of the quickest ways to drive traffic to your website, so if the cost per click isn’t too high for your target keywords, it is a viable option. Many of these sites allow you to create an account, connect your listings, add contact information, and more. Should someone stumble on one of your listings or your profile, they’ll be able to connect with you. If you want to resonate with prospects, you must understand their pains, problems, desires, and triumphs.

It has saved me so much time on the learning curve and it’s difficult to even put a number on the return on my investment. In order to make your business more successful, it’s important to carefully plan your expenses and make sure that you have the resources you need to get your company off the ground. Once you’ve been approved for a business credit card, you’ll be able to use it to make purchases for your business.

Most states offer online classes, in-person coursework at real estate schools, and classes at community colleges. Ultimately, the decision of whether to start a brokerage has to be yours, but if you have the right motivation, financing, planning, and vision, 2023 could be your year. Entrepreneur Magazine — From choosing a business structure to naming your business, this website highlights the nitty-gritty basics of business star-ups. How-to guides, online newsletters and a resource center of articles provide helpful information for your start-up.

From the very start, your real estate agents are going to be hard at work trying to bring additional customers in. Over time, you may be able to develop your IT staff and your accounting staff. When starting out with your new real estate broker license, it may be better to outsource as much as possible.

How to Start a Real Estate Brokerage

But the scale and scope of this platform mean that any faux pas — no matter how small — can negatively impact your reputation and your business. Spend time and build relationships with people who are good at the things you’d like to be good at. But the most consistent agent always wins, so choose your prospecting system and stick to it. Don’t know if you should start your own brokerage from scratch or purchase a franchise? Ultimately, the decision of whether to start a brokerage has to be yours, but if you have the right motivation, financing, planning, and vision, this could be your year.

You’ll also have other one-time and ongoing expenses, such as renewing your license each year, continuing education, lockbox fees, and Multiple Listing Service memberships. Instead, the brokerage will likely pay you a percentage of the commissions it collects from your real estate transactions. Once you have recruited them to your brokerage, you need to retain them by meeting their needs throughout their real estate career. This includes providing new agent training, marketing assistance, the latest software, and brand awareness. All this while offering competitive splits and fee structures. In my 28-year real estate career, I have built two independent brokerages and was an investor in two franchises with Keller Williams Realty.

The first step toward doing that is to create a buyer persona. Not only does each of these subsets require different considerations and industry knowledge, but they’re also different audiences. This means they do not share the same needs, concerns, or goals. Schedule time to grab coffee with them once a month, see if you can shadow them for a day, or offer to help with a project they’re spearheading. Until you join the National Association of Realtors, you can’t. A NAR membership will also earn you access to the Multiple Listing Services (MLS) where you’ll be able to search through all of the listings in the network.

How to Start a Real Estate Brokerage

You know that they’re good at real estate sales, and they’ve expressed an interest in moving on from where they are. But many brokerages are going to start with a mix of inexperienced and experienced agents because it can be very difficult to pull experienced agents from the start. A real estate agent is a person who helps clients buy or sell properties, such as land and buildings. They usually work for a broker, who is more experienced and licensed to a higher degree. An agent earns a commission, which is a percentage of the property’s sale price. They also need to have a license to perform their activities legally.

How to Start a Real Estate Brokerage

Later, as your business grows, display positive testimonials. Our team of experts sorts through 100+ resources, delivering top-tier insights to your inbox every Friday. It lays out what the company is all about, what it wants to achieve, and how it plans to get there. This includes laws related to taxation, labor, and insurance. Welcome to the Startup Savant podcast, where we interview real startup founders at every stage of the entrepreneurial journey, from launch to scale. is our top choice for small business phone numbers because of all the features it offers for small businesses and it’s fair pricing.

This license is typically obtained through the state’s real estate commission or department of commerce. The requirements for obtaining a license vary by state, but generally include passing a real estate exam and completing a certain number of hours of real estate courses. You how to start a brokerage firm should get a business credit card for your real estate brokerage to help you separate personal and business expenses. The first step to starting a real estate brokerage is to choose your business’ name. With proper planning, execution and hard work, you can enjoy great success.

So, it’s important to increase your earning potential by utilizing lead generation techniques like custom websites and email marketing to drive more sales. The problem for most brokers who use lead generation as a marketing strategy is that they don’t know how to capture the leads they’re trying so hard to get. The easiest way to overcome this is to use strategies like building custom landing pages to convert readers into leads. This is one of the most neglected elements of running a successful real estate brokerage.

When you pass the exam, it’s time to submit an application and any required documents and fees, usually $200-$400, to your state’s real estate regulatory organization. As of October 2021, there are over 1.5 million members of the National Association of Realtors. Before you make your final decision, there are other things you must consider, like how you are going to attract agents and how much it will cost you to get your brokerage up and running. There are nearly 1,000 local centers available to provide no-cost business consulting and low-cost training to new and existing businesses. Small business owners and aspiring entrepreneurs can go to their local SBDCs for FREE face-to-face business consulting and at-cost training on a variety of topics. The best thing I ever did for the health of my brokerage was to ask for help by hiring a business strategist.