Continental charms are the stuff of story. They https://new-european-bauhaus.europa.eu/index_en possess an ephemeral allure that defies time. With higher cheekbones and piercing sight, eastern western ladies have a captivating beauty that leaves friends awestruck.
From timeless charms such as Melina Mercouri and Maria Callas to modern stunners like Elisabeth Moss german woman stereotype and Ellie Kravitz, Europe has a reputation for producing beautiful women. But what is it about western beauty that makes them but alluring? Is it their abundant history and proud culture? Or is it their innate biological attractiveness?
The answer to these questions may have big implications for the luxury market. As the nation’s leisure producers struggle to make a earnings in clothing, they’re looking to boost sales and profitability by expanding into splendor. According to a Mckinsey review, perfume and cosmetics are a « flagship » enterprise that can generate expansion in many other categories for luxury brands.
But the approach is not without dangers. The congested class can be difficult to split. And the divisions of a brand often do n’t speak to each other, making it difficult to create integrated marketing and communications campaigns.
The circumstance of Burberry, which took its splendor business in- home under former Ceo Angela Ahrendts in 2013, offers a cautionary tale. The decision to terminate the agency’s licensing deal with Interparfums Sa, which held the registration for its Montblanc and Van Cleef & Arpels perfume, sent shares of the company tumbling 9.4 cent on Sept. 6. Kering’s purchase of Creed at a 14- times profits two in October likewise made investors sit up and take notice.
