Software development

11 Types of eCommerce Business Models With Examples for 2023

While it doesn’t offer a free plan, its Business package starts at just $23 per month (if paid annually). It comes with the ability to sell an unlimited number of products, customization using CSS and JavaScript and a professional email address from Google. It does have a lower-cost plan that starts at $16 cloud ecommerce solutions per month (paid annually), but that doesn’t include e-commerce features. Creating a professional-looking online store is easy with Shopify’s intuitive interface. With features like abandoned cart recovery, gift cards, and product reviews, Shopify can help boost sales and enhance the customer experience.

What are Examples of eCommerce Software

It’s another one of our top picks because it offers a free plan, as well as multichannel selling included with each plan option. This means you can sell across your e-commerce site, Facebook and Instagram. Inventory management helps you keep track of your stock, no matter where a sale occurs. The free HubSpot for WooCommerce integration, for example, adds abandoned cart management, marketing automation, reporting, and other marketing tools not directly built into WooCommerce.

Key features of a PIM solution

After creating changes to the e-commerce software, the results were an increase in conversions by more than 10% and almost 30% on mobile. Unlike big ad campaigns, Frank Body used its eCommerce platforms to reach people and to get the word out through social posts and tags that grew the brand to where it is today. The results were impressive, and the ads returned a 43% conversion rate, adding more than $64,000 in sales, almost 600 new customers, and a curated list for future marketing and email campaigns. The Pearl Source is an eCommerce store and one of the brick-and-mortar retailers on our list, as they have a showroom in Los Angeles, CA. The Pearl Source sells pearls and fine jewelry directly to consumers through its business models. The eCommerce stores listed today are an outstanding balance of creativity and usability.

The top-tier plan includes unlimited storage, unlimited video hours, and customized reports. Kathy Haan, MBA is a former financial advisor-turned-writer and business coach. For over a decade, she’s helped small business owners make money online.


From building an ecommerce website to improving your conversion rate, from managing your social media accounts to learning how to rank higher on any given search engine… PrestaShop is a free open-source ecommerce platform serving more than 300,000 businesses of all sizes. If you sell directly to consumers, it’s easy to get started with PrestaShop. Shopify Plus is a modern, flexible ecommerce platform that makes it easy to serve both B2B and DTC customers from one central place.

What are Examples of eCommerce Software

When it comes to selling products online, the “where” is just as important as the “how” — each informs the other. When asked what makes them successful, ecommerce sellers say having the right tools is the most critical factor — second only to having enough time to manage their business. Using software that supports your business operations will save you time and money, putting you on the path to sustainable, long-term success. While there are many options out there, it’s important to remember that there’s no right or wrong answer when selecting an ecommerce platform. Each business is unique, with its own business model, growth plan, and business needs. GoDaddy—famously known for its domain registering services—supplies online retailers with an extensive ecommerce platform that is entirely free until you’re ready to sell.


If you’re feeling overwhelmed by all of these recommendations, you can get the help of professional talent online through freelance platforms online. Sellers can hire talented freelancers to handle virtually any aspect of running their businesses, from professional product photography to holistic business consulting. To stay on schedule with business operations like inventory orders, ad and promotional campaigns, and taxes, you could use an all-in-one management software solution like Jungle Scout.

  • Think carefully about what you want from your store to determine if bandwidth limits or transaction fees make sense for you.
  • Ecommerce brands that publish tons of resource content or want to use an SEO-forward marketing strategy should consider building a monetized blog through WordPress.
  • On the other hand, if you’re opening an online storefront for an enterprise business, you may benefit from Magento’s features.
  • I’ve seen many strange unstructured URLs in Shopify sites well beyond the /products/, /pages/, and /collections/ slug restrictions.
  • You can have a physical store or office and sell your products or services online through an e-commerce site to reach more buyers.
  • Others restrict storage, which limits the number and size of product images you can display.

It’s easy to set up the online store with Shopify’s drag-and-drop interface. Most beginners to ecommerce website development can get the hang of it in a few minutes. If you plan to dropship, rely on Facebook Ads or Instagram marketing – this is the best choice. I also wouldn’t use Shopify if I were creating a large store with many products. The cost of an e-commerce platform can vary greatly depending on the features and functionality you need.

Social Media

Hence, personalization is one of the features that your eCommerce solutions should have to help you customize themes and templates of the website design with the best eCommerce WordPress Themes. Through this feature, you can personalize fonts, banners, background colors, and even the overall structure of the content display to help you focus on monthly events or special occasions. The product videos and images can make out the success or failure of your eCommerce business. Photos of products displayed should be of high quality with a clear resolution to help sell your products.

What are Examples of eCommerce Software

It’s geared towards online sellers in the creative industries, but any online seller can use it to easily and affordably build an online store to sell products. OpenCart is a user-friendly ecommerce platform ideal for small to mid-sized companies. Among its features are customizable templates, multi-currency support, and a simple setup process. OpenCart’s low cost makes it a great choice for businesses on a budget. Another lightweight ecommerce platform that‘s ideal for small businesses is Ecwid.

Wix Integrations and Plans

This allows for a more collaborative and inclusive environment, where business users and professional developers can work together seamlessly on projects. And in this case, it was men’s underwear that fit well and was easy to buy. Unlike the business-to-business model, MeUndies decided to go straight to the consumer, making it easy to access and get the underwear you want and need without the hassle. The team went to work to restructure the page for a more natural progression through all of the offerings and improve content from graphics to copy.

You can simply research what’s trendy now, then find similar knit, crochet or sewing patterns to create them yourself. Or, you can charge a premium price to take orders for custom toys based on parents’ nursery themes or children’s preferences. Finally, for an extra niche approach, consider making nostalgic gifts for adults. An educational platform is a great way to create passive income by selling products that help people meet their personal or professional goals.

What makes a B2B ecommerce platform excellent?

To determine the best e-commerce platforms, we considered competitors across the industry and compiled a list of 38 contenders to analyze in-depth. We then compared 53 criteria, such as pricing, features and ease of use to determine the top 10. When narrowing down these choices, we also considered whether platforms have inventory management and multichannel selling capabilities.

What Is an eCommerce Website?

So we rounded up some of our favorite online retailers that are killing it in the ecommerce market so that you can improve your own online business right away. Without scalability built right in, you’ll run into a wall as you grow. You’ll be forced to change platforms, which will take your precious time away from driving your business forward. It’s fully configurable so your B2B store can match the look of your brand.

What is the best B2B e-commerce platform?

It was also essential to launch the site in time for a Chinese holiday that represented significant sales opportunities. The general public’s awareness and use of the internet played a big role in the opportunity for online stores. After all, you can’t have a successful eCommerce platform without potential customers. Without proper eCommerce security, hackers can divert payments and steal credit card details from online stores. This can contribute to significant losses in revenue and reputation as over 40% of shoppers will stop buying from an online store if it experiences a data breach. Using the leading eCommerce platform, WordPress, this company has complete freedom to customize the site design.